How To Setup Website Call Conversion Tracking

How To Setup Website Call Conversion Tracking

The How to Setup website call conversion tracking guide was created to supplement the official Google Adwords support page: Website To Call Conversion Tracking Setup Official. If you have any problems with this guide please click on the help request in the footer and let us know so we can update the guide.  If you would like to hire us to setup website call conversion tracking for your website, fill out a quote request.

PDF Version Download

Google Adwords Steps – Website Call Conversion Tracking

  1. Go to the Tools – Conversions in Adwords
  2. Click + Conversion
  3. Select the Phone Calls Option
  4. Pick, “Calls to a phone number on your website”.
  5. Enter a Name for the conversion
  6. Assign a Value
  7. Assign a call length (min). I usually pick 45 seconds but depends on your phone system.
  8. Assign a count (lead should be unique).
  9. Assign a conversion window.
  10. Assign a conversion category
  11. Decide if you would like to enable or disable Optimization
  12. Save & Continue
  13. Click I make changes to the code
  14. Copy the code in the box so you have easy access to that code
  15. Click Done

Website Call Conversion Tracking Steps For Your Website (CSS Class Method)

  1. Conversion Tracking Code Snippet -­‐ Take the code from step 13 above and paste inside the <head> </head> of website (all pages)
  2. Generate JavaScript code snippet to display Google forwarding number
    1. Implement the script on all pages that will need a phone number change (only use one of the below methods).
      1. Add Within Body Tag Method (complete step 2)
      2. Add With GTM – Google Tag Manager Method (skip to 3)
      3. Add After Body Method (skip to 4)
    2. Within Opening Body Tag Method (Code in (1) needs edited with main phone number)
      1. Change XXX-­XXX-­XXXX to the current phone number on website.
      2. Paste inside the opening body tag on website (all pages)
      3. Example: <body onload=”_googWcmGet(‘number’, ‘123-­123-­1234’)” >
      4. If you have id, style, or other elements in the body tag paste this directly before the close = “>”.
      5. Continue to step 3
    3. Google Tag Manager Method
      1. Reference “Exhibit A” at end of this document
      2. Change XXX-­XXX-­XXXX to the current phone number on website.
      3. From GTM – NEW – TAG – Select Custom HTML Tag
      4. Name the tag
      5. Insert edited code from Exhibit A into HTML Box
      6. Apply firing rules so code will fire (IE – All pages) vii. Save tag – publish container
      7. Continue to step 3
    4. After Closing Of Opening Body Method
      1. Reference “Exhibit A” at the end of this document
      2. Change XXX-­XXX-­XXXX to the current phone number on website.
      3. Insert on all pages after the opening body tag closes
      4. Example: <body> insert code here
      5. Continue to step 3
  3. Locate every instance of the current phone number on your website (the current number won’t be removed but you will be adding code (span class) around each instance.
  4. Phone Number Code Changes (code in A needs edited)
    1. <span class=”number”>XXX-­XXX-­XXXX</span>
    2. Change XXX-­XXX-­XXXX with the current phone number
    3. Paste edited code (current website number) from 4a. into your website content over your current phone number.
    4. Example: <p style=”font-­size: 32px; font-­weight: bold; text-­align: center; color: red;”><span class=”number”>123-­123-­1234</span></p>
    5. Repeat everywhere the phone number is listed on the website

 

Testing Adwords Website Call Conversion Tracking

    1. In order to test website call conversion tracking, you will have to click on a live ad (I know that sucks).
    2. Suggestion -­ setup a new keyword and ad with a very cheap bid just for this test.
    3. Delete all cookies and history for the website you are testing.
    4. Click on ad all phone numbers should change on website
    5. Congratulations :)

Exhibit A –

How to setup website call conversion tracking pdf download.

Change XXX-XXX-XXXX to current website phone number.

<script
type="text/javascript">window.onload = function() {
_googWcmGet('number','XXX-­‐XXX-­‐XXXX')
};
</script>