What is search engine marketing (SEM)?

Search Engine marketing also known as SEM as defined by wikipedia:

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising.[1] SEM may use search engine optimization (SEO), which adjusts or rewrites website content to achieve a higher ranking in search engine results pages, or use pay per click (PPC) listings.[2]

Successful search engine marketing requires intentional dedication.

Search engine marketing isn’t as complicated as you may think but does require intentional dedication. Marketing goals must be determined, audience variables specified, ad relevance organized, and conversion metrics established for search engine marketing to be successful. Taul Solutions understands search engine marketing and our goal is to partner with customers to provide profitable SEM campaigns. If you are interested in achieving higher rankings through SEO, check out the search engine optimization (SEO) solutions. If you are interested in learning more about pay per click marketing check out our PPC ad solutions.